{"id":248,"date":"2024-02-27T19:28:57","date_gmt":"2024-02-27T19:28:57","guid":{"rendered":"https:\/\/ursavfx.com\/index.php\/urban-heart-2-2-2\/"},"modified":"2026-04-15T19:46:02","modified_gmt":"2026-04-15T19:46:02","slug":"patterson-fletcher","status":"publish","type":"page","link":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/","title":{"rendered":"Patterson Fletcher"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e248-e1 m6w-0 m6w-1 m6w-2 m6w-3\"><div class=\"x-row e248-e2 m6w-b m6w-c m6w-i\"><div class=\"x-row-inner\"><div class=\"x-col e248-e3 m6w-o m6w-p\"><span class=\"x-image e248-e4 m6w-q m6w-r\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2026\/04\/web-banners_Patterson.jpg\" width=\"2560\" height=\"500\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/500;\"><\/span><\/div><\/div><\/div><\/div><div class=\"x-section e248-e5 m6w-0 m6w-3 m6w-4 m6w-5\"><div class=\"x-row e248-e6 m6w-b m6w-d m6w-e m6w-f m6w-j m6w-k\"><div class=\"x-row-inner\"><div class=\"x-col e248-e7 m6w-o m6w-8 m6w-9 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e248-e8 m6w-w\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Patterson Fletcher<\/h2>\n<\/div><\/div><\/div><\/div><div class=\"x-col e248-e9 m6w-o m6w-9 m6w-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-content e248-e10 m6w-x\"><p>Patterson Fletcher a branding campaign project that in my first year of my undergraduate degree in college. Was a project where I<span style=\"font-size: 1em; letter-spacing: 0em;\"> and a partner was tasked with rebranding and creating visuals for an older company In order to stay relevant in a quickly changing industry and compete against other forms of competition within a six-week span.<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">&nbsp;the project <\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">included<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">&nbsp;an identity system, logo, wordmark, icon, color palette, <\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">patterns, and collateral materials all of which is shown below.<\/span><\/p>\n<p><span style=\"font-size: 1em; letter-spacing: 0em;\">in collaboration Christian Norem<\/span><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e248-e11 m6w-0 m6w-3 m6w-5 m6w-6\"><div class=\"x-row e248-e12 m6w-b m6w-d m6w-f m6w-g m6w-j m6w-l\"><div class=\"x-row-inner\"><div class=\"x-col e248-e13 m6w-o m6w-8 m6w-9 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e248-e14 m6w-w\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">designs<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e248-e15 m6w-0 m6w-1 m6w-5 m6w-7\"><div class=\"x-grid e248-e16 m6w-y m6w-z m6w-8 m6w-9 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-cell e248-e17 m6w-11\"><span class=\"x-image e248-e18 m6w-q m6w-s m6w-t\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/Cufflinks-themself-green-scaled.jpg\" width=\"1280\" height=\"853\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\"><\/span><\/div><div class=\"x-cell e248-e19 m6w-11\"><span class=\"x-image e248-e20 m6w-q m6w-s\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/Fabric-in-Box-Mockup-final-green-scaled.jpg\" width=\"1280\" height=\"960\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/960;\"><\/span><\/div><div class=\"x-cell e248-e21 m6w-11\"><span class=\"x-image e248-e22 m6w-q m6w-s m6w-u\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/tag-green.png\" width=\"1800\" height=\"1200\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1800px; --smush-placeholder-aspect-ratio: 1800\/1200;\"><\/span><\/div><div class=\"x-cell e248-e23 m6w-11\"><span class=\"x-image e248-e24 m6w-q m6w-s\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/window-logo.png\" width=\"3500\" height=\"2500\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 3500px; --smush-placeholder-aspect-ratio: 3500\/2500;\"><\/span><\/div><\/div><\/div><div class=\"x-section e248-e25 m6w-0 m6w-3 m6w-5 m6w-6\"><div class=\"x-row e248-e26 m6w-b m6w-d m6w-f m6w-g m6w-j m6w-m\"><div class=\"x-row-inner\"><div class=\"x-col e248-e27 m6w-o m6w-8 m6w-9 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e248-e28 m6w-w\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Branding<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e248-e29 m6w-0 m6w-1 m6w-5 m6w-7\"><div class=\"x-row e248-e30 m6w-b m6w-d m6w-h m6w-n\"><div class=\"x-row-inner\"><div class=\"x-col e248-e31 m6w-o\"><div class=\"x-grid e248-e32 m6w-y m6w-10 m6w-8 m6w-9 x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-cell e248-e33 m6w-11\"><span class=\"x-image e248-e34 m6w-q m6w-v\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/Asset-25.png\" width=\"1065\" height=\"835\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1065px; --smush-placeholder-aspect-ratio: 1065\/835;\"><\/span><\/div><div class=\"x-cell e248-e35 m6w-11\"><span class=\"x-image e248-e36 m6w-q\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/Asset-28.png\" width=\"829\" height=\"581\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 829px; --smush-placeholder-aspect-ratio: 829\/581;\"><\/span><\/div><div class=\"x-cell e248-e37 m6w-11\"><span class=\"x-image e248-e38 m6w-q\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/03\/Asset-29.png\" width=\"2034\" height=\"1089\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2034px; --smush-placeholder-aspect-ratio: 2034\/1089;\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Patterson Fletcher Patterson Fletcher a branding campaign project that in my first year of my undergraduate degree in college. Was a project where I and a partner was tasked with rebranding and creating visuals for an older company In order to stay relevant in a quickly changing industry and compete against other forms of competition within a six-week span.&nbsp;the project &#8230; <\/p>\n<div><a href=\"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-4.php","meta":{"footnotes":""},"class_list":["post-248","page","type-page","status-publish","hentry","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patterson Fletcher -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patterson Fletcher -\" \/>\n<meta property=\"og:description\" content=\"Patterson Fletcher Patterson Fletcher a branding campaign project that in my first year of my undergraduate degree in college. Was a project where I and a partner was tasked with rebranding and creating visuals for an older company In order to stay relevant in a quickly changing industry and compete against other forms of competition within a six-week span.&nbsp;the project ... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T19:46:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ursavfx.com\\\/index.php\\\/patterson-fletcher\\\/\",\"url\":\"https:\\\/\\\/ursavfx.com\\\/index.php\\\/patterson-fletcher\\\/\",\"name\":\"Patterson Fletcher -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ursavfx.com\\\/#website\"},\"datePublished\":\"2024-02-27T19:28:57+00:00\",\"dateModified\":\"2026-04-15T19:46:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ursavfx.com\\\/index.php\\\/patterson-fletcher\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ursavfx.com\\\/index.php\\\/patterson-fletcher\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ursavfx.com\\\/index.php\\\/patterson-fletcher\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ursavfx.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patterson Fletcher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ursavfx.com\\\/#website\",\"url\":\"https:\\\/\\\/ursavfx.com\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ursavfx.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Patterson Fletcher -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/","og_locale":"en_US","og_type":"article","og_title":"Patterson Fletcher -","og_description":"Patterson Fletcher Patterson Fletcher a branding campaign project that in my first year of my undergraduate degree in college. Was a project where I and a partner was tasked with rebranding and creating visuals for an older company In order to stay relevant in a quickly changing industry and compete against other forms of competition within a six-week span.&nbsp;the project ... Read More","og_url":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/","article_modified_time":"2026-04-15T19:46:02+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/","url":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/","name":"Patterson Fletcher -","isPartOf":{"@id":"https:\/\/ursavfx.com\/#website"},"datePublished":"2024-02-27T19:28:57+00:00","dateModified":"2026-04-15T19:46:02+00:00","breadcrumb":{"@id":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ursavfx.com\/index.php\/patterson-fletcher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ursavfx.com\/"},{"@type":"ListItem","position":2,"name":"Patterson Fletcher"}]},{"@type":"WebSite","@id":"https:\/\/ursavfx.com\/#website","url":"https:\/\/ursavfx.com\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ursavfx.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/pages\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":15,"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/pages\/248\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/pages\/248\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/ursavfx.com\/index.php\/wp-json\/wp\/v2\/media?parent=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}