{"id":196,"date":"2024-02-20T20:11:04","date_gmt":"2024-02-20T20:11:04","guid":{"rendered":"https:\/\/ursavfx.com\/?page_id=196"},"modified":"2026-04-15T19:46:33","modified_gmt":"2026-04-15T19:46:33","slug":"urban-heart","status":"publish","type":"page","link":"https:\/\/ursavfx.com\/index.php\/urban-heart\/","title":{"rendered":"Urban Heart"},"content":{"rendered":"<div id=\"cs-content\" class=\"cs-content\"><div class=\"x-section e196-e1 m5g-0 m5g-1 m5g-2 m5g-3\"><div class=\"x-row e196-e2 m5g-c m5g-d m5g-j\"><div class=\"x-row-inner\"><div class=\"x-col e196-e3 m5g-p m5g-q\"><span class=\"x-image e196-e4 m5g-r m5g-s\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2026\/04\/Artboard-2_urban.jpg\" width=\"2560\" height=\"500\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/500;\"><\/span><\/div><\/div><\/div><\/div><div class=\"x-section e196-e5 m5g-0 m5g-3 m5g-4 m5g-5 m5g-6\"><div class=\"x-row e196-e6 m5g-c m5g-e m5g-f m5g-g m5g-k m5g-l\"><div class=\"x-row-inner\"><div class=\"x-col e196-e7 m5g-p m5g-9 m5g-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e196-e8 m5g-v m5g-w\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Urban Heart<\/h2>\n<\/div><\/div><\/div><\/div><div class=\"x-col e196-e9 m5g-p m5g-a m5g-b x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-content e196-e10 m5g-x\"><p>Urban Heart a Museum Exhibition project that in my second year of my undergraduate degree in college and one of my personal favorite projects. for this project I was <span style=\"font-size: 1em; letter-spacing: 0em;\">tasked with conducting research on a topic of choice then to create visuals that would then be displayed in a museum which I would layout.<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">&nbsp;the project <\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">included a<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">&nbsp;logo, wordmark, icon, color palette, the edited museum walls, outside graphic, and brochure all<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">&nbsp;of which is shown below.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e196-e11 m5g-0 m5g-3 m5g-5 m5g-6 m5g-7\"><div class=\"x-row e196-e12 m5g-c m5g-e m5g-g m5g-h m5g-k m5g-m\"><div class=\"x-row-inner\"><div class=\"x-col e196-e13 m5g-p m5g-9 m5g-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e196-e14 m5g-v\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">designs<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e196-e15 m5g-0 m5g-1 m5g-6 m5g-8\"><div class=\"x-grid e196-e16 m5g-y m5g-z m5g-9 m5g-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-cell e196-e17 m5g-11 m5g-12\"><span class=\"x-image e196-e18 m5g-r m5g-t m5g-u\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/02\/outside-graphic-redone-scaled.jpg\" width=\"1280\" height=\"854\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/854;\"><\/span><\/div><div class=\"x-cell e196-e19 m5g-11 m5g-12\"><span class=\"x-image e196-e20 m5g-r m5g-t\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/02\/wall-two-done.png\" width=\"732\" height=\"488\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 732px; --smush-placeholder-aspect-ratio: 732\/488;\"><\/span><\/div><div class=\"x-cell e196-e21 m5g-11 m5g-12\"><span class=\"x-image e196-e22 m5g-r m5g-t\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/05\/wall-one-redone.png\" width=\"732\" height=\"488\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 732px; --smush-placeholder-aspect-ratio: 732\/488;\"><\/span><\/div><div class=\"x-cell e196-e23 m5g-11 m5g-12\"><span class=\"x-image e196-e24 m5g-r m5g-t\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/05\/behance-book.png\" width=\"2118\" height=\"1530\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2118px; --smush-placeholder-aspect-ratio: 2118\/1530;\"><\/span><\/div><\/div><\/div><div class=\"x-section e196-e25 m5g-0 m5g-3 m5g-5 m5g-6 m5g-7\"><div class=\"x-row e196-e26 m5g-c m5g-e m5g-g m5g-h m5g-k m5g-n\"><div class=\"x-row-inner\"><div class=\"x-col e196-e27 m5g-p m5g-9 m5g-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;25%&quot;,&quot;offsetBottom&quot;:&quot;25%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-text x-text-headline e196-e28 m5g-v\"><div class=\"x-text-content\"><div class=\"x-text-content-text\"><h2 class=\"x-text-content-text-primary\">Branding<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"x-section e196-e29 m5g-0 m5g-1 m5g-6 m5g-8\"><div class=\"x-row e196-e30 m5g-c m5g-e m5g-i m5g-o\"><div class=\"x-row-inner\"><div class=\"x-col e196-e31 m5g-p\"><div class=\"x-grid e196-e32 m5g-y m5g-10 m5g-9 m5g-a x-effect-exit\" data-x-effect=\"{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}\"><div class=\"x-cell e196-e33 m5g-12 m5g-13\"><span class=\"x-image e196-e34 m5g-r\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/02\/Asset-12-2.png\" width=\"943\" height=\"482\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 943px; --smush-placeholder-aspect-ratio: 943\/482;\"><\/span><\/div><div class=\"x-cell e196-e35 m5g-11 m5g-12\"><span class=\"x-image e196-e36 m5g-r\"><img decoding=\"async\" data-src=\"https:\/\/ursavfx.com\/wp-content\/uploads\/2024\/02\/end-broad.pdf-and-5-more-pages-Personal-Microsoft\u200b-Edge-12_5_2023-5_43_36-PM.png\" width=\"393\" height=\"334\" alt=\"Image\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 393px; --smush-placeholder-aspect-ratio: 393\/334;\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Urban Heart Urban Heart a Museum Exhibition project that in my second year of my undergraduate degree in college and one of my personal favorite projects. for this project I was tasked with conducting research on a topic of choice then to create visuals that would then be displayed in a museum which I would layout.&nbsp;the project included a&nbsp;logo, wordmark, &#8230; 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