Big Game is a Commuter Life Superbowl watch party. Per legal reason, I had to avoid a official Superbowl language/wording, referring to it instead as "the big game", or a similar term. Using the "LIX" roman numerals was fair game, if this is desired from a design standpoint. I wasn't given a mood board but the approach was that of traditional athletic, again leaning heavily on the event being a very known quantity. Soften/meet Commuter styling where appropriate, but this is fairly good to be literal/straightforward. Bold lettering, bright coloring, etc.