Commuter Life Hacks is now one of the flagship events that Commuter promotes, occurring at the beginning of each semester.  it will be a formal, unique event that does not rely on other branding to be promoted. the partner wanted the branding to be fairly formal and LU-adjacent in its presentation since it, for many, will be one of the first commuter events attended. This event is informative, but should also have the signature commuter fun, celebratory edge to it. This event frequently has ice cream or other treats, so it's definitely got some classic commuter hype involved.